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Small Business Accounting for Women Entrepreneurs

Your numbers are trying to tell you something. Right now they’re saying it in a language nobody taught you, on a report built for everybody but you. With the right support, you can understand and act on them.

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Traditional accounting service keeps you compliant. It was never designed to make your business more profitable.

01

“I have a bookkeeper and I still don’t know what’s going on.”

Your books get done. Your return gets filed. But nobody sits down and tells you what any of it means for the decisions you have to make on Monday.

02

“My accountant only talks to me one time a year.”

When you need help most — a slow season, a hire you’re unsure about, a price you’re afraid to raise — you’re left to figure it out alone.

03

You’re doing everything right and still guessing.

Half of businesses fail by year five. Not because the owners weren’t working hard, but because they didn’t know their numbers.

There are two kinds of accounting. If you’ve hired a service, you’re only paying for one of them.

Looks backward

Compliance-based

Clean books, filed returns, nothing owed in penalties. It keeps you out of trouble.

You need both
Looks forward

Decision-based

Help reading the numbers of your business, so you know how to plan, what to do next, and how to evaluate what’s working.

Treda Moon
Treda MoonFounder & CEO
How I got here

Where I started

I ran a housekeeping business and built it to six figures in a year with two teams. Clients on repeat, income flowing, a calendar full of work. On paper, it was working.

What was broken

I thought nobody else could do many of the things I did. Too entangled in the business, I thought I was my business. When I burned out I thought the business was too, so I closed it down.

What I discovered

It became my mission to understand what happened to my business and to learn how to prevent it in the future. Intuitively, I decided to study accounting, and I discovered something major: accounting is the language of business. It had all the answers I was looking for. I was hooked.

Treda Moon
Treda MoonFounder & CEO

Working with Maven feels like exhaling after holding your breath for years. You go from guessing to knowing — and accounting stops being a burden you dread and becomes the thing you use.

What we do together

Get paid. Get profitable. Get free.

The goal is a business that pays you a six-figure market wage and a real profit, without you working harder for it. We get you there in three steps, and we aim to do it in six months or less.

01

Get paid

If your finances feel disorganized

You get your own micro accounting department. Your books stay organized, your business finances are managed, and the numbers are right, so the business can pay you what you are worth.

02

Get profitable

If you are not a numbers person

Advisory that teaches as it goes. Understanding your numbers, and knowing what to do about them, becomes simple. No jargon, and no waiting on someone else to explain your own business.

03

Get free

If there is never enough time

Capacity planning that takes the time-consuming, no-revenue tasks off your plate, so your hours go to the work that actually grows the business.

Backed by an ROI guarantee: if you don’t see an ROI on your first year of service, you get a quarter of service at no cost. I onboard only 3 new clients per week.

Book a strategy call1 hour. No obligation. You’ll leave with something you can use.
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Client results

Guessing to knowing. Underserved to empowered. Here’s what that has looked like.

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Questions

Before you book, you probably want to know.

What happens on the strategy call?+

One hour, no obligation. We look at your most pressing business finance challenge and go over actionable steps you can take to improve.  You leave with something you can use and see improvement with, whether or not we go on to work together.

Do my books need to be caught up before we start?+

No. Getting your books clean and current is part of the service we provide you, not something you have to finish before you can hire us.

Are there packages or tiers?+

Yes! We customize your program based on the unique needs of your business and what it needs right now.

Do you handle my taxes too?+

Yes. Tax strategy and preparation is one of the five services: planning through the year instead of scrambling at the deadline, and a return filed right.

I’m not a numbers person. Will I be able to follow any of this?+

Yes! You don't have to become an expert to understand how to use the numbers in your business to win.  We fully support you and explain things in plain English so over time your accounting literacy grows naturally. No more flying blind. 

How is this different from what my tax preparer does?+

Tax preparation is a function of compliance-based accounting: reporting what already happened. This is just the end of the accounting loop. We provide all of the accounting support you need before then; including decision-based accounting, which uses those same numbers to make the choices ahead of you. You need accounting types in your business.

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Maven Accounting& Advisory

A boutique accounting practice for women-owned businesses. We don’t just keep books — we help build more profitable companies.

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